workshp series one

11:00 - 12:30

brand you - developing your personal brand

Presenter: Tara Cree

Companies understand the importance of brands. Today, in the Age of the Individual, branding is important for you to. This session goes into depth about what it takes to stand out and prosper in work and in life – developing the brand called You. Your personal brand is what you are known for – your reputation, your strengths, your principles – what distinguishes you from others. Whether you like it or not, you are a brand. But you have a choice: you can live with a brand that others have developed for you (one that may not be flattering), or you can deliberately create a brand that represents what you want to be known for.

In this session, you will:
- Learn about the importance of branding
- Learn how your personal brand can help you to more effectively manage your career and/or be successful running your own business
- Begin the process of defining your own personal brand