On Monday night, we invited our members to attend our second workshop of the year, Personal Branding 101: Social Media. We spent the evening learning the in's and out's of Facebook, Twitter, Instagram and LinkedIn, as well as how to use them to their full extent for our professional advantage. We are so grateful for our wonderful hosts, Pamela Trinh and Sukhi Ghuman, for taking the time to come and present to us. For more info on Pam, check out her twitter or LinkedIn. To connect with Sukhi, you can also use her twitter or LinkedIn. Below is some of their most memorable advice from our Twitter feed – proving that 140 characters is more than enough to educate and impress ;) We've also included a final message from Pam about LinkedIn. Enjoy! Sukhi - Facebook/Twitter/Instagram
"When you get into social media, you learn to understand that it's a lot of building relationships & connecting with people"
"Personal branding is all about self-packaging - what makes you different from all the others?"
"Most interviewers are googling you before you even get called for an interview; it can determine whether you get the phone call or not"
"Your Brand Mantra is the 'heart & soul' of your business; a quick statement describing who you are and what you have to offer"
"Sell the brand, not the product. People want to know about the experience you bring with a with a product more than the physical entity"
"Nicki Minaj's album went from #504 to #4 on Amazon the day she tweeted her fans to buy it. What does this tell you about social media?"
Pam - LinkedIn
"LinkedIn is SUPER important now - 89% of recruiters check you on it. 94% of these employers have hired candidates from it"
"Stay alive in your LinkedIn network. Find a cool article and share it, or like something to show you're active"
On LinkedIn your summary is very important. It should be short and sweet, and reflect who you are"
"If you have a profile picture on your profile, you're 7 times more likely to be clicked on by recruiters"
"The more keywords in your profile, the higher you'll come up on search engines. Make sure you use them in your summary"
"It's important to personalize your LinkedIn URL to keep it consistent with your resume and personal brand"
"A lot of companies don't bother with anything but LinkedIn; keep your profile in order if you want to apply to them"
"LinkedIn doesn't spell check - make sure you write up your profile in Word before putting it displaying it online"
"Read your newsfeed on LinkedIn. You'll see what networking events & jobs are going on - not what someone had for lunch"
Extra advice from Pam
"There is no such thing as a perfect LinkedIn page, just how there’s no such thing as a perfect resume. You have to look at different profiles and take from them ideas and combine that with who you are and what you have to offer to the employer. Don’t copy exactly what others have done because it defeats the purpose of LinkedIn which is to showcase your personality while showcasing your expertise. Keywords should also reflect your own industry as well as formatting – but remember no one wants to see profiles which all look the same! Everything I offered were all suggestions and insights on how to navigate LinkedIn to help get started on figuring out what works for you :)"
To view the rest of these tweets, check out our Twitter feed. Thanks again to all the wonderful ladies that came out & we hope to see you at our next event!