Keynote Speaker


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Grace Lanuza

Founder & CEO of Grace Lanuza Consulting

Grace brings over 18 years of experience in business specializing in brand strategy, shopper marketing, employment branding, and large-scale events. Some of her notable work includes: Procter & Gamble Beauty’s Olay For You digital space and Atlantic Canada House at the Vancouver 2010 Winter Olympics. In addition to the brands mentioned above, her past client mix includes Daimler-Chrysler, Rogers, Microsoft Xbox, Coca-Cola, Cadbury, Adams, National Football League (NFL) / SuperBowl, and AB InBev/Labatt. Currently, she has a wide variety of clients that includes The Pacquiao Brand Group, ESPN, The Government of Rwanda, Beauty & Wellness TV, various wineries and the Indigenous Communities for Leadership and Development (ICLD) where she led the Key To Employment Program initiative in remote communities. Her parent company, Grace Lanuza Brand Strategy + Consulting Group, houses three subsidiaries; Brand Apiary (branding and digital marketing), Clickruit (employment branding & training) and Pelota (influencer and sports sponsorship brokerage). The companies have offices in Vancouver, Las Vegas, Manila and soon to open in Los Angeles. Her work has been featured on numerous press outlets, such as Business Insider.

Mentorship, especially for women is an important part of Grace’s volunteer sphere. She’s currently serving as a Mentor for Young Women In Business – both SFU and UBC Chapters, for the Vancouver Board Of Trade’s Leaders Of Tomorrow program and for the Beedie School of Business at SFU. She’s also an active volunteer at Junior Achievement Canada where she helps bring entrepreneurship and business workshops into Lower Mainland classrooms. Being a serial entrepreneur, Grace is a Co-Founder at Sip & Shop Inc., an innovative retail movement that encourages local, women entrepreneurs to collaborate, build community and to conduct commerce. These days, she can be found carving a path in the tech world as a partner in the women led tech startup, CHKM8T. As being Canadian is important to her, she helps welcome refugees and immigrants to Canada by being a Board Member at Neighbour Next Door, a local initiative to help people make Canada home. Grace’s expert advice can be found when she guest blogs for Talent Formula, specializing in employment branding to GenY and Millennials.


Panelists


Claudia Lau

Project Manager at Briteweb

Claudia Lau is an expert in digital and web technology. She has worked with a diverse set of industries, from Fortune 500 corporate e-commerce to non-profit organizations. Her client portfolio includes Lululemon, Nordstrom, Starbucks, David Suzuki Foundation and Rockefeller Philanthropy Advisors.

Currently, Claudia is a Project Manager at Briteweb, a global digital and branding agency committed to working exclusively with nonprofits, foundations, and social ventures. One of her greatest passions is to use technology to improve lives and connect communities. As a gender equality advocate, Claudia is enthusiastic about educational outreach, and has worked with organizations such as UN Women on the HeForShe campaign.

Claudia graduated from the Sauder School of Business at UBC in Finance and Business Technology Management.

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Luvania Pathmanathan

Senior Marketing Programs Specialist at ACL

Luvania Pathmanathan is a marketing whiz, technology lover, and newbie running enthusiast. Currently, Luvania is a Senior Marketing Programs Specialist at ACL, a technology company with a vision for the future of Governance, Risk Management, and Compliance - better known as GRC. She is passionate about helping young women gain confidence and find their place in the world. Luvania has volunteered for organizations such as Women in Tech World, Toastmasters, and most close to her heart - Young Women in Business SFU. Luvania graduated from SFU's School of Communications and is a current student at the Beedie School of Business at SFU.

Tracy Borralho

Fund Operations at Orbis Investments

Tracy leads the Fund Accounting and Settlements teams at Orbis Investments. Prior to joining Orbis in 2013, Tracy provided assurance and tax services at PwC. She holds a Bachelor of Science from UBC and is a Chartered Professional Accountant (CPA, CA).

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Host


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Alice Joel

Campus Coordinator at BrainStation

As a Case Competitor for the Beedie School of Business and Campus Coordinator for BrainStation, Alice is powered by community, passionate about great storytelling, and driven to learn through experience.

Currently, Alice is in her final year of studies at Simon Fraser University pursuing a Joint-Major in Business & Communication with a Human Resource Management Concentration and a Marketing Focus. She has been involved in countless student engagement opportunities including JDC West, TEDxSFU, and of course the one that’s dearest to her, YWiB SFU. As well, Alice is looking forward to representing SFU at the International Case Competition in the Netherlands this Spring.

In the rare moments where she isn’t on campus or at work, you can find Alice either indulging herself over coffee and ice cream, watching Mukbang videos on YouTube, or trying to put a Snapchat filter on her mum.