Beyond the Glass Ceiling panel event is back again, and this year’s theme focuses on Women and Innovation. We sit with top tier panelists from Vancouver who live and breathe innovation. Who are these incredible businesswomen? Today, we’re pleased to introduce you to…
VP Customer Success of Vision Critical
Julie Gunn is one of the few individuals who have been at Vision Critical since it’s beginnings in 2000. Ms. Gunn played a role in the early development and management of this Vancouver-based company’s customer experience.
For those who are unfamiliar, Vision Critical’s signature product is a cloud-based customer intelligence platform that offers a range of solutions for companies looking for data-backed insight into their products, services, and brand that will lead to better business decisions. In other words, they help clients ask better questions, listen more intently, and learn what the people they care about think and say.
In order for this platform to achieve valuable results, it’s critical that it be user-friendly and engaging for those in the company's “community” (a defined cohort who a company is interested in conversing with). As such, innovation is a huge part of Vision Critical’s corporate culture, as they need to adapt to society’s changing preferences for interacting online and offline.
Today, Ms. Gunn leads a dynamic and growing business unit within Vision Critical, specializing in community strategy and management. In addition to a multitude of things including overall profits, Julie is responsible for employee retention, development of new offers, organic growth, all of which require innovative thinking and approaches if you want to get results. To encourage innovation and generate valuable ideas for Vision Critical's customers, Julie developed an initiative within the Customer Success team called the "Innovation Circle".
She is involved in a number of other initiatives that span across the organization pertaining to customer feedback on product, adoption of CRM systems, thought leadership, and marketing and customer experience initiatives such as the annual Vision Critical client summit in NYC.
At YWiB Vancouver's Beyond the Glass Ceiling panel event this Thursday, September 17th, come hear Ms. Gunn’s thoughts on being innovative from the point of view of an international and renowned organization that roots itself in innovation.