my {YWiB} story - member highlight: Christina Low

name| christina lowsocial| twitter: @christinal159 email| christina@ywib.ca

why YWiB| i applied for a marketing manager position at ywib in november 2011 with the intent of flexing my creative muscle in a way that gives back to the community and would help me meet inspiring women in my own city.  so far, so good!

childhood ambition| to be some sort of michael/janet jackson hybrid.

my home| burnaby, bc.

wildest dream| to be a guest on ellen.

proudest moment|  graduating from university.

biggest challenge| to push myself past my comfort zone.

favorite quote| "you see, there's something else i'm going to do - only i don't know what it is. all I know is this isn't it for me." - john lennon.

inspiration| my parents, my big brother, chaos, kindness.

Hidden Work Rules They Don’t Teach You in School

I’ve been doing the full-time work thing for almost five years now.  During university I also did four co-op work terms, which had me slugging it 9 to 5 every other semester starting in my second year.  I thought I had it all figured out when I graduated.  But there are certain things that you don’t necessarily learn until you’ve been on the job for a while, and I’m here to share, enlighten, or maybe just offer a friendly reminder of the hidden rules I’ve picked up.  Whether you’re an accountant, a teaching assistant, a marketing manager or a sweater-folder at the Gap, here are a few tips and tricks that are sure to get you moving up – fast.  See you at the top, ladies! Do every job well. On the first day at my first co-op job, my very first task was – I kid you not – getting an extra hot grande soy latte from the Starbucks across the street for the Executive Director.   I wrote down the order, went to Starbucks, fetched the coffee and brought it back.  The ED was pleased.  My next task was to make photocopies of a rather large document and collate the pages into a coiled book.  I made sure I had all the pages and that they were in order, and then used the in-house hole puncher to finish off the coiled book.  The ED took that to a Very Important Meeting.  Pretty soon I was being asked to write content for the web, create posters and flyers, and get on the phone with high-level people I didn’t think I would ever get to talk to, being the lowly co-op student.  Don’t be impatient for seniority.  The way to get promoted from assistant is to be a fantastic assistant.

Cover your tracks with emails. People are busy.  People are doing a million things at once.  I find that unless things are written down, it’s almost like they never happened.  After meetings or phone calls, I always write emails to those I’m working with to confirm action items and follow-up info.  Not only is this appreciated at the executive level, but it’s also a way for me to recap what I’m responsible for and make sure that I’m on the right track, too.

Keep a “Yay Me!” file. It doesn’t have to be called that, but you should keep a running list of all your accomplishments and successes.  Use this when it comes time for your performance review, or when you’re updating your resume.  When you’re able to demonstrate your success using tangible examples, good things happen – a promotion, a raise, a better job elsewhere, your boss’ utmost respect.  It’s a win-win all around.

Be honest if you make a mistake. Nobody is perfect, and no one expects you to be either.  If you make a mistake, own it.  Apologize once and then get to work trying to fix it.  Bosses like results and solutions.  You’re allowed to quietly beat yourself up for one day only (because I know all you YWiB-ers are perfectionists and probably stress big-time if you screw up – I’m one of you, too!), then move on.  Making mistakes means you’re trying, and the important thing is to learn from them.

Know when to trade up. I grew up with baby-boomer parents who worked because they had to take care of their families – not necessarily because they got a thrill from the jobs they were doing.  I personally want to like my work.  So when I found myself getting bored and complacent at a job I had done for about three years, I knew it was time to start looking for something else.  Of course, I could have stayed, because I was getting paid well, I knew everybody, it was downtown and I was comfortable.  The thing is, though, you don’t learn anything about who you are or what you’re capable of when you’re comfortable.  It’s only outside of your comfort zone that you really figure out what you can do.  Stretch yourself a little, and know that it’s perfectly fine – expected, even – to want something different.  You don’t have employment ADD – you just want to think more, do more, and be more.  And that’s okay.

And one last itty bitty rule that people seem to forget...it’s always better to be overdressed than under. Dress pants > jeans. Blouses > t-shirts. Heels > flats. If you have to ask yourself “Would this be okay at the office?” it’s probably not.

 

Are there any other rules you’ve learned while on the job?  Is there anything that you’ve learned the hard way?  Share with us!

Cheers To The Weekend!!

As spring is ramping into full swing in Vancouver I wanted to take this beautiful Friday to wish you a wonderful weekend filled with relaxation and much needed down time.  This time of year tends to be the busiest for most.  Whether you're  a student completing another semester of exams (yay!), an accountant winding down from a busy (and stressful) tax season (Yay!), or an employee recovering from year-end budget deadlines (New budgets. Double Yay!) it can be an extremely hectic time of year. Some stress saving tips from me to you:

- Maintain perspective and try not to let the 'small things' get you down.  It may be playoffs but don't let the intensity rocket launch your bloodpressure - it is afterall just a game :p - Take the time to smell the roses (or cherry blossoms before they wilt) and while your at it, take advantage of the sunshine and stroll our beautiful seawall - Do one thing this weekend that is for YOU! Get yourself a pretty cupcake or a puppy, the skies the limit - And ALWAYS do as Ellen would and "Be Kind to One Another"

Cheers to the freakin' weekend!

xoxo ~ Megan

 

chatting with...sally parrott

Getting in touch with Aritzia's Sally Parrott for a YWiB chat was easy.  I only had to email once, and she replied within a couple hours.  Sally's efficient and innovative, and I'm guessing that's how she moved her way up the ladder at one of Canada's best-selling clothing retailers for women.  Here we talked about her journey to the top. name three people you'd like to have a dinner party with. That’s funny, I just had this conversation with someone the other day.  I have so many but I think three that are top of mind for me now are Maya Angelou (every woman should know her name), Anais Nin (I just find her life fascinating) and Mick Jagger (I know, he’s not the most intellectual choice but I bet he has some amazing stories).

you’ve been with aritzia for seven years, starting as a one-person department and now overseeing both marketing and creative services as vice-president of marketing.  what’s the biggest change or shift you’ve seen in marketing strategy during your time at aritzia? I think the biggest shift, and the most obvious, has been in the emergence of social media.  We now have both the opportunity and challenge of interacting with our customers on a daily, sometimes hourly, basis.  Gone are the days of developing a campaign for a season and then leveraging it across three or four key mediums.  Now we have to be very clear about our brand and key messaging and then develop a content strategy and plan that can be leveraged across a host of mediums that are multiplying by the month.

after working at proctor and gamble for four years, you had an “early-life crisis” and travelled in southeast asia for 18 months.  what kind of influence did your overseas adventures have on your career?  I think the time away forced me to take a step back and identify what I really wanted out of my work and my life.  Ultimately I identified that I did like my chosen career (at that point I was open to anything from being a mountain guide to a travelling nomad) but that it was important to me to work in an industry I cared about and was fun.  Life is too short to be unhappy – we spend a lot of time at work so we’d better enjoy it.

That time also taught me to trust my gut and my instincts.  I don’t always succeed in this regard but it’s a lesson all of us should learn.

Finally, that adventure and the many I’ve had since have taught me that life is all about lessons and my career will grow and evolve as I do.  Taking a step away every now and again helps me to evaluate with a clear head.  To take the path less travelled means that I will make mistakes and sometimes find myself in a place I didn’t envision – and that’s ok…sometimes even great.   To walk this path takes courage and multiple life crisis and I’m convinced it’s all worth it.

what makes aritzia a great place to work? Aritzia is full of young, extraordinarily bright, motivated individuals (the majority of whom are women) who are all passionate about what they do.  I also think there is an enormous amount of trust in the leadership of the organization.  It’s difficult to maintain a successful company for over 25 years and Aritzia has done just that.  It’s confidence inspiring. Having respect for the leadership, right from the very top, is something I think is extremely important.

why do you think YWiB and the YWiB philosophy is important for young women in the community?  Regardless of our age, gender or career status I think having both a strong foundation of peers AND mentors is essential in becoming our best versions of ourselves.  I don’t think it’s wise to sit back and expect our educational institutions or employers to own our career development.  We need to own our owns paths and I think one of the best ways to do that is to reach out into the community and connect with people who are aligned in values and can help us to grow and learn.  YWIB gives young women that opportunity.  I’ve been so impressed and, frankly, awestruck by the talent and motivation of the young women (and mentors) I’ve met through the group.

knowing your worth – i know mine, thanks to my dad

I’m a writer.  I always have been.  I get to do a lot of writing for a living, which is pretty cool.  I get to be creative almost every day, and I get paid for it.  I’m very lucky. As a child, I would show my work to my parents.  They would read it, and laugh, or say, “that’s very good.”  i come from a humble family, so it usually didn’t go much further than that.  In fact, sometimes my dad would say, “Did you actually write this?  From your own head?  You didn’t copy it from somewhere?”  And I would say, “Yes, Dad, it’s from my own head.”  I think he was mostly joking about that, but he just didn’t want me to think i was better than i was, or something.  But his next question would always be, for as long as i can remember, “where’s your name?  where does it say that you did this?

Not a lot of my work has my name on it for some reason.  I’m not really sure why.  It could be that i never asked for a byline.  Like I said, I was raised to know that although I am talented, someone else is always going to be more so.  Besides, I work in the charitable sector, where the majority of things come together collaboratively and bylines are simply not part of the culture.  and I’ve always felt that asking to be credited would be pretentious.  Even now, when I get recognized in a meeting for something i’ve done, my first reaction is “it was a team effort, don’t look at me, we collaborated on this!”  Anyway, I’ve explained as much to my dad, and he just shakes his head. “You should get credit for what you’ve done,” he always says.  ”You should ask for it.  You should know your worth.”

I wrote a rather large novella of sorts last year and for the first time, upon recommendation from another colleague and my dad’s advice, I asked for my name to included in the document as the writer.  I received copies of this project and sure enough, in the back, in rather small type, it says i wrote it.  and i have to admit, it feels pretty good whenever i look at it.  It’s a good piece of work.  I know it is.

So I guess the point I’m trying to make with this post is that my dad, in addition to driving me insane, up the wall and crazy (sometimes all at once), wants me to be proud of the things i create. He's proud, in his own way, and now I know that whenever he asked why my name isn’t on something, it’s because he wants me to know my worth.  He wants me to know i’m good.  And now i do.

Why do you think women feel like taking all the credit is wrong or inaccurate?  Why are men so quick to ask for it?  Do you “know your worth”?  

my {YWiB} story – member highlight: Megan Rendell

name| Megan Rendellsocial| twitter: @meganrendell web| Linked In: Megan Rendell email| meganrendell@ywib.ca

why YWiB |  i joined YWiB’s new Marketing team in December 2011 because I wanted to get more involved with the team!  i had helped out with YWiB events in the past but wanted to commit to something for longer than a day at a time.  i love sharing my experience with others and YWiB lets me do that while meeting and learning about other fabulous women in Vancouver.  i studied Commerce at UVIC grading in summer 2009 and quickly moved to Vancouver without having much of a network base here.  shortly after settling in Van I heard of YWiB and its mission and begged to volunteer at Beyond Pink 2009!  where I got to meet some of the inspiring members.  fast-forward a couple years later, I just completed SFU's intensive Public Relations program and am looking for a career I'm passionate about in PR & communications.  you can never underestimate the wealth of knowledge you gain in working with like-minded, passionate women all while building a solid network via YWiB!!

childhood ambition|  marine Biologist (the interest is definitely still there)

my home|  Kitimat, BC, as much as I love Vancouver nothing beats Northern BC!

wildest dream|  travel the world learning about people and cultures all while changing the lives of others daily.  if you are doing this and want my help, please contact me!!

proudest moment|   being awarded an appreciation award for my work at the Department of National Defence.  it was humbling to be awarded something from such inspiring people that have devoted their lives for the everyday freedoms we have in our country.

biggest challenge|  balancing my personal needs with the demands of my professional development.  this is something that will probably take a lifetime to master!!

favorite quote| “And as we let our own light shine, we unconsciously give other people permission to do the same.” ~ Marianne Williamson

inspiration|  my parents – they have always prioritized their children’s needs before their own and that sort of love should never be taken for granted.

chatting with...azita ardakani

When we first launched this series of YWiB stories, I knew I wanted to get my foot in the door of Lovesocial.  See, when I’m not chatting up women of influence for YWiB consumption, I spend my days as a communications and social media coordinator, and the work of Lovesocial and its founder, Azita Ardakani, is a daily source of inspiration for me.  I approached Azita about sharing her story with the YWiB faithful, and she happily obliged.  I was ecstatic.  We talked conscious communication and “making it” over a chai latte (me) and piping hot green tea (Azita) in the very new Lovesocial headquarters, housed in Gastown, Vancouver. Name three people you’d like to have a dinner party with. Wayne Dyer [internationally renowned author and speaker in the field of self-development], Eckhart Tolle [author of The Power of Now and A New Earth], and Jay-Z.  Jay-Z is so cool.  And can I invite one more?  Maya Angelou.  That would be a very interesting dinner party.

Describe yourself in five words. Creative, stubborn, hopeful, nostalgic and quirky.  Not necessarily in that order.

You started Lovesocial three years ago, and in such a short time, you’ve acquired some pretty amazing partnerships and projects in its portfolio: documentaries like Miss Representation and Gasland, Zooey Deschanel and Sophia Rossi’s hellogiggles.com, Summit on the Summit, Oprah Magazine...tons more.  Which project crystallized the “ah-ha” moment for you?  Was there a specific experience that really told you that you made it? I actually don’t ever like to think that I’ve “made it.”  That kind of thought results in almost a complacency, or it makes you stop trying.  But having said that, there have been a few moments for me over the past three years where I’ve stopped and gone, “Hey, we’re really doing something here.”  One moment was probably after HBO launched Gasland, a documentary that sheds light on the process of hydraulic fracturing or fracking, and the local stories of the many lives affected by that.  The impact of this process is devastating, both on the environment and on people.  After airing, gas companies activated their PR powerhouses, notably with automated social media operations called astroturfing.  We got under the skin of gas companies.  That was a turning point.  Between that and our flagship project, Summit on the Summit (a campaign focusing on the global clean water crisis) I got to see how immediate and how impactful this beast known as social media was.  We created a business for an ever-evolving industry.  It’s like building a boat on an ocean.  The landscape is always changing, and so our goals and benchmarks.

Is there a project that you’ve worked on that’s very close to your heart? I’m really proud of everything that we’ve done and the people we’ve connected with, because many were the result of an organic, natural partnership.  Recently working on Miss Representation has been fulfilling as there is a desperate need for alternative mainstream media targeted at women.  Optimizing social platforms to promote messages of worth, and campaigns like #notbuyingit help consumers take the power back into their own hands.

You speak about “conscious communication” and “sharing with intention” – so the opposite of many companies trying to leave an indelible footprint in the social media landscape by throwing anything and everything at it and hoping it sticks.  Were you always so enlightened about conveying messages in the most authentic way possible?  How did you develop the Lovesocial philosophy of connecting people with things that matter? Sharing with intention and communicating consciously – these are the human components of all things business.  I have a degree in sociology, not business or marketing, so that is the lens out of which I tend to see things.  I think people want to connect with what’s real and what’s valuable to them.  Cluttering up Twitter and Facebook feeds with too much of anything – charities to support, TV shows to watch, food to eat, politicians to follow – creates a climate of apathy and over saturation.  Why should we create or contribute to such a convoluted space?  Share things in a way that matters.  Be innovative.  Add value.  That’s when you’ll affect change.

Why do you think YWiB and the YWiB philosophy is important for young women in the community? A network, a support system, a community – those things are so important for young women who have all these thoughts and ideas swirling in their heads.  Ideas can be scary.  YWiB offers that pillar of support and connection that can help breathe life and direction into those ideas.  Organizations like YWiB build confidence so that young women learn earlier that there is absolutely no reason why you can’t reach out for something you want today.  To me, boundaries aren’t real – they are by-products of our society and culture.  People create their own walls and they invent these notions of needing permission to go out and live their best lives.  Why?  Give yourself permission.  That’s enough.

Can't get enough of Lovesocial?  Stalk 'em on Twitter at @lovesocial.  Get on Azita's radar at @Azita.