Moustaches 4 #Movember

  Even if you’re not a fan of the ol’ cookie duster the other eleven months of the year, Movember is something we can all get behind. Supporting men’s health, both physical (prostate and testicular cancer) and mental, is something both men and women should be up for.

Holt Renfrew is getting behind Movember in a big way this year.

What’s Moustaches 4 #Movember you ask?

Only the biggest Movember Canada event to date! This Tuesday, November 4, from 7:30-10pm at Holts, get dazzled by a runway of male models sporting this season’s neckties and fashion. Enjoy whisky, wine and hors d’oeuvres (one free drink with your ticket) ...and get into an early Christmas shopping mood, because all 3 floors of Holt Renfrew are 10% off for this special night.

So go on support those lady ticklers.

Grab a ticket and use our YWiB promo code to get 25% off your ticket price!

Flaunt a flavour saver at Moustaches for #Movember!

Save this photo, enlarge to a size of your liking, stick it on extra thick paper or cardboard and voilá!

SEO Learnings from SMARTT's CEO, Martin Wong

If you’re not measuring, you’re not marketing.

Recently Young Women in Business’ Vancouver chapter had the opportunity to offer a class on Search Engine Optimization (SEO) and Google Analytics, both vital tools when it comes to building and measuring web traffic. YWiB, together with Martin Wong, CEO of SMARTT, a digital consultant agency, held a sold-out workshop for the benefit of over 40 keen digital marketers. The class provided an in-depth overview of how SEO applies to web searches and how Google Analytics can be used for a clearer marketing picture.

The 20/20/60 Approach to SEO

Mr. Wong covered the details of how Google’s search engine ranks sites, including geographical factors, user reviews, mobile searches, and citations in other posted texts, such as news articles. He also explained the 20/20/60 approach to SEO – 20% site structure, including page speed and how your homepage links; 20% page optimization, including creating a web address with solid tag words in it; and 60% social proof, which means Making your content involved, inviting readers to your page and inspiring them to share your site, thereby extending the reach of your page. All of this is to achieve the end goal -- increasing your online conversion rates (the percentage of people who visit your site and consequently complete a purchase or other desired action).

Knowing how the flow of data is managed could mean the difference between your site booming or being lost in pages of search hits.

Analytics-Informed Strategies Means More Conversions

Recently business has learned that online conversion rates – the percentage of people who visit your site and consequently complete a purchase on it – can be the key to surviving and thriving. Analytics allow a business to compose a strategy to draw in customers based on the invaluable information provided. Where customers live, how often they visit your site, the average they spend, what pages cause them to abandon their shopping cart, only a marketer who knows how to use the data provided, and understands how to give that information context, can make an effective and reliable strategy for their company.

Interpreting the data efficiently involves segmenting it so the most useful aspects are available for reports. Controlling what data gets taken from your site for the Analytics, setting up your own segmentation, and brand searches linked to specific sites will help you tame the flood of information provided in order to refine the focus of your online presence. Breaking sales down into parts allows you to track your customer’s actions every step of their way and improve the process. Split testing two copies of your site to determine what changes your customers or audience prefer can cut losses from unpopular site changes.

Navigating the analyses and algorithms of the net gives you a valuable tool in refining your company’s online presence and gearing your site to draw in customers and interested readers, sharing your content across social media, links and searches. And thanks to YWiB and SMARTT, our workshop attendees have a head start.

Thanks again to SMARTT and Martin Wong for their participation in the workshop!

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Don’t miss the next incredible opportunity for hands-on learning and skill development

YWiB Vancouver's

Beyond Pink Leadership Conference

November 14^th and 15^th

beyondpinkvancouver.com

Providing interactive discussions with BC’s top leaders, keynote speeches, and intimate workshops, our conference is an excellent opportunity for you to meet a large number of young women starting their business careers, like you, and to renew your passion for your professional and personal aspirations. Grab tickets today!

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Post written by Tiffany Fox.

Tiffany Pomegranate Fox is a writer with more than ten years’ experience. She’s done websites, event and business promotions, product descriptions, social writing, and is a proofreader and editor. She has a blog where she explores the things that interest her about writing while she refines her craft in the process. TPomegranateWriter.blogspot.ca

FWE Leader's Lounge Interview with Joe Segal

The Forum for Women Entrepreneurs (FWE) Leader’s Lounge is an intimate networking series with some of the best business leaders in Vancouver. YWiB’s Ladies in Pink recently took part in the sold out evening with Joe Segal. Joe Segal is a world-class philanthropist and businessman in the BC community. Among a long list of achievements, he was the founder of numerous Field’s Stores in 1950 and acquired Zellers in 1976, and later, the Bay. With his extraordinary business acumen he doubled the sales of the struggling retailer in just three years by investing in what customers wanted.

Mr. Segal spent over an hour sharing personal stories of his career successes and failures and the lessons he learned over 60 years of business engagement. Even more than the man’s lessons in business, his character as a philanthropist was what really shined.

His astuteness and passion for life was evident as his recounted the importance of the partnership with his wife and the significant impact that your actions have on your family. All four of his children were in the room to support their admirable father. They even gave up their reserved seats to those who don’t normally get to see Mr. Segal.

The entire room was on their feet in applause at the end of the event. The charismatic person he is, Mr. Segal comfortably spent an hour meandering around in casual conversation with guests eager to ask more about his business endeavours and life.

Thank you to FWE for their continued support of YWiB and for providing opportunities like this to our Ladies in Pink team. Get in touch with us to become part of the Ladies in Pink, your ticket to contribute to the community and get access to some of the best events in Vancouver.

Written by: Stephanie Fowler YWiB Vancouver Mentorship Coordinator & Ladies in Pink member

YWiB Yoga with Matt Corker

Come join YWiB Vancouver at the lululemon store in Kits for a 45-minute yoga class and goal-setting workshop. If you were laughing and rolling around on your mat with us at the Roundhouse last year, you know why #YWiByoga was so popular.

We’re so excited to have Matt Corker, Product Quality Operations Manager at lululemon and Lifestyle Designer/Founder of Matt Corker & Co., back as our source of laughter, inspiration, and pigeon pose instructor. He’s proof that attitude can get your far in life, and that’s largely what his mantra is all about. Last October, he had us envision our ideal life ten years from today and slowly trace the years and milestones backwards to identify the path that got us there. Think of Hansel & Gretal’s breadcrumb trail.

How often do you paint yourself full picture of your future – career, personal/family life, hobbies, lifestyle, location, and all? With downward dog-induced relaxation, this type of visualization and planning goes hand-in-hand with yoga’s introspective intention. We want you to put that picture into full colour: set your trajectory, map your path and go get it!

lululemon Kits | 2113 West 4th

Thursday, August 28th | 7:30-9:30pm

$10 | tickets here!

Bring | a mat, H2O, and a notebook

#YWiByoga Returns!

Come join YWiB Vancouver at the lululemon store in Kits for a 45-minute yoga class and goal-setting workshop. If you were laughing and rolling around on your mat with us at the Roundhouse last year, you know why #YWiByoga was so popular. We’re so excited to have Matt Corker, Product Quality Operations Manager at lululemon and Lifestyle Designer/Founder of Matt Corker & Co., back as our source of laughter, inspiration, and pigeon pose instructor. He's proof that attitude can get your far in life, and that's largely what his mantra is all about. Last October, he had us envision our ideal life ten years from today and slowly trace the years and milestones backwards to identify the path that got us there. Think of Hansel & Gretal's breadcrumb trail.

How often do you paint yourself full picture of your future – career, personal/family life, hobbies, lifestyle, location, and all? With downward dog-induced relaxation, this type of visualization and planning goes hand-in-hand with yoga’s introspective intention. We want you to put that picture into full colour: set your trajectory, map your path and go get it!

lululemon Kits | 2113 West 4th

Thursday, August 28th | 7:30-9:30pm

$10 | tickets here!

Bring | a mat, H2O, and a notebook

Beyond the Glass Ceiling: Meet Fran Strike of TD Commercial Banking

Leading up to our Beyond the Glass Ceiling: Executive Inspiration event on April 30, we’re taking the time to introduce the amazing women behind this powerhouse panel! Get ready to meet these top female execs in person for a panel and networking session to remember. #YWiBbtgc

It’s only two days away! Don’t forget to reserve your spot here.

Meet…

Fran Strike Vice President & Manager at TD Commercial Banking

As Vice President, Fran leads a team of Business Banking professionals who are responsible for client services, business development and risk management in Vancouver.

Fran joined TD Commercial Banking in 1982 and progressed through the organization to her first executive appointment as Vice President and Manager of the Burnaby Commercial Banking Centre. Fran returned to Vancouver in 2009 to assume leadership of the Vancouver team.

Fran has worked with many community organizations over the years, including the United Way and St. Michaels Hospital in Toronto. She has held Board positions for the Association of Women in Finance and the TD Private Giving Foundation.

What will you ask Fran at #YWiBbtgc?

Beyond the Glass Ceiling: Meet Susan Eick of Right Management

  Leading up to our Beyond the Glass Ceiling: Executive Inspiration event on April 30, we’re taking the time to introduce the amazing women behind this powerhouse panel! Keep an eye out for each instalment and get ready to meet them in person for a panel and networking session to remember. #YWiBbtgc

Ps. The event is only a week away!!!

Meet…

Susan Eick  VP Business Development at Right Management

Susan has more than 25 years of experience in business strategy, marketing and executive development.  At Right, Susan manages the British Columbia territory. Susan’s specific client capabilities include strategic planning, aligning business priorities, assessing organizational impact of change and developing repeatable processes that increase efficiency. Susan has been frequently recognized as an individual who can assess a situation quickly and develop plans of action to support change initiatives within an organization.

Prior to joining Right Management, Susan managed her own consultancy in British Columbia, working primarily with technology executives who were experiencing the need to rapidly shift their organizations. She spent the majority of her career in the US financial services industry leading national project and sales teams, and in the non-profit sector developing resources for educational expansion and endowments.

Early in her career, Susan was given positions of leadership for projects that required rapid strategic planning and consecutive implementation.  She thrives helping others to adapt and work through change.

In addition to her work at Right, Susan is an active mentor and coach through the British Columbia Innovation Council and a founding board member of the Help Project Canada.