An Entrepreneurs Journey: Niduk D'souza

With our August networking night just a few days away, we would like to introduce our YWiB community to one of our featured speakers: Niduk D’souza from Impact with Intention. Niduk has helped hundreds of nonprofits raise more money, think strategically and implement their programs effectively, and at our networking night this Thursday, she will be teaching those in attendance how to ‘Pitch Your Way to Success.’ But until then, we hope you enjoy learning more about her journey as an entrepreneur.

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Everywhere I look these days I see the buzz word of our time, ‘Entrepreneur’. Across LinkedIn, social media posts, articles and incubator programs popping up around the city, the message these days remains: become an entrepreneur.

As an entrepreneur myself, I find the rise of the entrepreneur era fascinating because our world struggles with disrupting the status quo. Our whole lives we are conditioned and trained to get a job and become a good employee. Attending school, tasking out classes by the hour, going onto university and developing a little more autonomy, we are still taught to ‘do’, and always with the intention to get a job and be a model citizen.

My entrepreneurial journey has always been wholly focused on building businesses with impact. Was this because I’m a woman? Perhaps. I recall attending a seminar once where a speaker mentioned this. Maybe it is the case that more women than men start social purpose businesses. Regardless, my personal values have always been rooted in supporting the most vulnerable beings on our planet. I remember when describing my business (helping NGOs, charities and social purpose businesses become more effective at what they do) to a relative who told me to go get a ‘real job’. This wasn’t the first time I was told that and to be honest, I’m sure it won’t be the last.

Ironically, while having dinner with this same relative 17 years later, they mentioned that now in their retirement they were focused on giving back. I laughed and said, “well, if you hadn’t been working in businesses that were taking in the first place, then you wouldn’t need to spend your retirement giving back”.

“Aligning my values to my vision of the businesses I wanted to create has been fundamental to recognizing the type of life I want to lead”

Aligning my values to my vision of the businesses I wanted to create has been fundamental to recognizing the type of life I want to lead. I knew right away businesses with social impact are what I value most. So it’s not a surprise that every business I have ever built or associated myself with has been tied directly to having a positive social impact. I have intentionally surrounded myself with entrepreneurs and business owners who are now lifelong friends. Learning from and building masterminds with them has helped me to grow revenue by landing 7 figure deals.

But here is what I believe my secret sauce to success has been - I’ve been very selective with whom I surround myself with. I have with intention, built myself a community of women business owners, a large number of them who also share experiences of migration, being a person of colour or who have also had to learn to live with chronic illness. There is strength and power in shared experiences and lessons. Community and adaptation is not learned in any certificate, diploma or degree program, even if they add the words culture, women, diversity and inclusion to it.

Developing clarity is one of the greatest investments an entrepreneur can make. Sadly, few do. My greatest successes as an entrepreneur have come to pass because I continually invest in sharpening my clarity on who I am in this particular season of my life and who I am serving in my businesses.

Clarity evolves, as you do. Over the years, this has led me to stop ‘pulling up a chair’ or ‘taking a seat’ at tables with people who don’t look like me, lack common experiences and the context of individuals who seek to serve the audiences I serve. So, I have built my own table.

This is entrepreneurial disruption.

In my experience, this is what we do as entrepreneurs. We build our own tables. Tables not for everyone, but specifically for those who we are looking to serve. By finding our community, building a table for purpose, we find ourselves in our most perfect niche, serving those we were always meant to.

“By finding our community, building a table for purpose, we find ourselves in our most perfect niche, serving those we were always meant to. ”

It isn’t always easy being a South Asian woman building your own table; most tables are still surrounded by older Caucasian men and women. Some of them have read books and earned degrees that certify them as “specialists” or “experts”. Some of them are called to the table by a particular good, especially in the sector I work in. These tables often stand on legs built with institutional and colonial legacy and money, re-branded as investments, ultimately geared towards preserving and maintaining the integrity of specific ways of life cloaked in the ‘do-gooder’ complex. These were never tables designed for someone who looks like, dreams, or thinks like me. 

“Here is the real secret I’ve learned about tables. They are never permanent.”

Here is the real secret I’ve learned about tables. They are never permanent. At this point in time, we are seeing a lot of discord around the world because traditional concepts of the table are being challenged by disruptors. That is us. The entrepreneurs finding our niches to serve. 

 If you are interested in learning more about Niduk’s work with social entrepreneurs, visit: www.impactwithintention.com/the-entrepreneurs-table

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Niduk D’souza has been a nonprofit leader and advocate for over 17 years. From working with grassroots community organizations across Africa and Asia to large donor organizations in the UK and North America, Niduk has helped hundreds of nonprofits raise more money, think strategically and implement their programs effectively. In 2006, Niduk helped to build Kenya’s first free children’s library - Nguuni Children’s Education Centre. Over a decade later, over 100,000 children have read, studied and played here.

In 2018, she launched her latest social business, Impact With Intention, an online educational platform for nonprofit leaders. Taking her years of experience teaching and practice in the field of helping nonprofits both online and in-person she has designed this educational and learning resource for small nonprofit changemakers and leaders to strengthen their capacity across 4 pillars: Governance; Fundraising & Communications; Project Management and; Monitoring & Evaluation.

Niduk has also recently joined the leadership team at UP Fundraising, where she is leading a new division focused on fundraising strategy and stewardship.

Previously, Niduk founded and ran an international development consulting practice working global across all major development focus areas. In 2018, her practice was acquired by PGM Africa. She has also served on the boards of a number of nonprofits from development charities such as The Haller Foundation, Livingstone Tanzania Trust to arts-based nonprofits such as The Red Betty Theatre.

Earning the Max Rotman Humanitarian Award, Niduk is also recognized as a community influencer for visible minorities and women by the Canadian Armed Forces.

Niduk holds a Bachelor of Arts specializing in Industrial Relations from McMaster University. She conducted a review of minimum wage policy in Ontario for the Ministry of Labour. She continued further academic work in worker’s rights, economics and law, at the London School of Economics and Political Science earning a Masters in (Economics) International Management and a Masters in Research Methodology and Statistics at Middlesex University while pursuing her doctoral research. Most recently she completed a case study on Coal Mining in Mozambique and the Leading of Nonviolent Social Movements at the Harvard Kennedy School of Government. She has published and presented at numerous conferences.